Where is Arunachal? Google’s contribution to global politics

“They see him here, they seem him there, the French seek him everywhere. Is he in heaven, is he in hell, the elsusive scarlett pimpernel.” Recently Arucnachal Pradesh has been courting a lot of political speak from both sides of the Indo China border, with both countries claiming stake to different parts of the border [...]

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Twitterverse-Neil Gaiman Crowdsources a novel using twitter

Booker prize-winning author Ben Okri (@benokri) posted a poem via Twitter ; historical crime novelist RN Morris (@rnmorris) has been tweeting 140-character chunks from his novel A Gentle Axe since March;  and in August, historical novelist Philippa Gregory began a series of tweets in the voice of Elizabeth Woodville (@elizwoodville), heroine of her latest novel [...]

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Tom’s profile on Myspace- This one’s hilarious!

Remember Tom Anderson? Everyone’s friend on Myspace the moment you signed up. Well from the time, Tom was asked to stop coming to work for Myspace and take $ 500K per year for just doing that, life for Tom has been all about making the occasional status update on Myspace and be well… “out of [...]

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Is this the begining of the end of Myspace?

The original king of Social Networking, Myspace.com seems to be in troubled waters, but the signs were already there. According to numbers released by web analytics firm Compete.com MySpace’s U.S. traffic dropped from 55.6 million unique visitors in August to 50.2 million in September. It has nearly shed off 20% of its U.S. traffic since [...]

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“Fiesta Movement” spurs Ford to up marketing spends on digital/social media by 25 per-cent!

It is a social media movement which according to auto major Ford has created 11 million social networking impressions; five million engagements on social networks (people sharing and receiving); 11,000 videos ; 15,000 Tweets (not including re-tweets), 13,000 photos and over  one million real-world miles by the 100 participants who drove the car. Titled the [...]

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Shah Rukh Khan to act in a film on Facebook?

As if the incessant media reports on Facebook werent enough, now we have even got Bollywood climbing on to it. King “Shah Rukh”  Khan is supposedly all set to produce and act in a Bollywood movie based on the popular social networking site. Of course like all Bollywood movies , this will obviously have an [...]

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Auschwitz page on Facebook up again- authorities say” technical snag”

And just like it went down,the Auschwitz Facebook page is back again. Since it was first conceptualised 2 days ago, this particular page has had a lot of curosity and hype around it. Add to it a sudden disappearance and a whole lot of specualtion around what made the museum authorities pull the Facebook page [...]

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Happy Diwali Facebook Style

Someone back in Silicon valley California, is doing a smart job. Given that Facebook does not have a dedicated team in India, it is amazing to see how they are using cultural and social events to build their user base in India.  Not surprising given that the brand has grown over 150 per-cent in India [...]

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Auschwitz downs shutter on its Facebook page

It was launched just like that. It gained a record 2000 fans in just 2 days. And just like that, inexplicably, it shut shop today. I am talking about Auschwitz’s Facebook Page. Launched by the Polish Auschwitz-Birkenau state museum a couple of days ago, it was taken down today without explanation. Last known status update [...]

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Airtel ties up with twitter: Sound business acumen or error in judgement?

The new ad on Airtel with Shah Rukh Khan, drives a bold statement. A statement that this is one of the largest mobile networks of the world with 110 million users. This in a country where mobile phone subscriptions are supposed to cross 500 million by next year. It does not take Einstein or Rocket [...]

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